As a B2B Marketer, I have worked in a range of sectors. I’ve set-up and optimised Marketing & Communications processes; and rolled-out Online & Offline strategies to support international sales.
International B2B Marketing
• design of scalable marketing processes during rapid corporate growth phases (>25% per year)
• communications strategy & campaigns: new & repeat sales | influencers | internal
• sales oriented communications for multiple distribution models: direct | indirect
• communications media: online & offline | corporate websites, social, PPC
• marketing automation: connections between systems | to CRM, to EIS
• project teams: cross-functional |international | intercultural | all hierarchy levels
• team management: 10 employees from across Europe
• Marketing co-ordination: subsidiaries & partners from the regional or global HQ (>20 years)
• initiator & pioneer: introducing new marketing functions, processes, activities
• Software, IT, High-Tech
• as Marketing Consultant to Biotech & Healthcare, Manufacturing, Services
Feedback is always welcome. If you have comments or there’s an issue you’d like me to explore on these pages, don’t hesitate to contact me.