About

As a B2B Marketer, I have worked in a range of sectors. I’ve set-up and optimised Marketing & Communications processes; and rolled-out Online & Offline strategies to support international sales.

International B2B Marketing

•    design of scalable marketing processes during rapid corporate growth phases (>25% per year)
•    communications strategy & campaigns: new & repeat sales | influencers | internal
•    sales oriented communications for multiple distribution models: direct | indirect
•    communications media: online & offline | corporate websites, social, PPC
•    marketing automation: connections between systems | to CRM, to EIS

Leadership

•    project teams: cross-functional |international | intercultural | all hierarchy levels
•    team management: 10 employees from across Europe

Management

•    Marketing co-ordination: subsidiaries & partners from the regional or global HQ (>20 years)
•    initiator & pioneer: introducing new marketing functions, processes, activities

Industry Knowledge

•    Software, IT, High-Tech
•    as Marketing Consultant to Biotech & Healthcare, Manufacturing, Services

 

Feedback

Feedback is always welcome. If you have comments or there’s an issue you’d like me to explore on these pages, don’t hesitate to contact me.

best regards,
Andrew Sanderson