A quote from a conversation I had last week with a Marketing Manager: “… our company does marketing planning once a year… ” It reminded me of a study published by the European Marketing Confederation earlier […]
Is Marketing a blind spot to Privacy officers? Because it looks like Privacy is a blind spot to Marketing. In my view, Governance Frameworks that don’t deal direct with Marketing are flawed.
„Corporate Surveillance in Everyday Life“ by Wolfie Christl at Cracked Labs shows first, how online businesses, advertisers, risk managers and marketers (among others) get hold of consumer’s personal data; and then, what they do with it. Published June 2017, this report is bang up-to-date. It’s available for direct access at http://crackedlabs.org/en/corporate-surveillance and (via the same page) as a free PDF Download (93 pages, A4).
For many companies, this obligation to document the processing of customers’ personal data will generate an additional workload. If the scope of the extra work has not yet been defined, late starters may face a problem because the GDPR is wider in geographic scope and deeper in technical reach than the earlier law.
Using Cookies with unique IDs to create visitor profiles and customise delivery of website content ‘Out-of-the Box’ and without professional guidance is about as safe as tap-dancing in a minefield.
GDPR introduces a ton of new bureaucracy for Marketers that may require a lot of effort; however, with a bit of forethought, you can make this situation work for you.
Under EU Privacy Law 1) practically all customer data has to be handled as Personal Information and 2) the law applies globally. Most non-EU Software vendors have not yet realised that means significant effects for their business.
International business needs a self-certification method for handling data exports. It would be a good idea for the EU Commision and the US government to give us an update on what’s going on …
… because you’ve simply got to have the Customer’s permission to analyse Who bought What based on Personally Identifiable Information (PII).
The WP29 Working group has asked the European Commission to improve the first draft of Privacy Shield. What next? The Commission is going to upset somebody, whatever it does.