Using Cookies with unique IDs to create visitor profiles and customise delivery of website content ‘Out-of-the Box’ and without professional guidance is about as safe as tap-dancing in a minefield.
GDPR introduces a ton of new bureaucracy for Marketers that may require a lot of effort; however, with a bit of forethought, you can make this situation work for you.
Under EU Privacy Law 1) practically all customer data has to be handled as Personal Information and 2) the law applies globally. Most non-EU Software vendors have not yet realised that means significant effects for their business.
International business needs a self-certification method for handling data exports. It would be a good idea for the EU Commision and the US government to give us an update on what’s going on …
… because you’ve simply got to have the Customer’s permission to analyse Who bought What based on Personally Identifiable Information (PII).
The WP29 Working group has asked the European Commission to improve the first draft of Privacy Shield. What next? The Commission is going to upset somebody, whatever it does.
International business needs to move data freely between the EU and the USA. On Wednesday 13 April, the “Article 29 Working Party delivered their opinion on the draft text of Privacy Shield …